Menu Close

Sticker Marketing Trends to Watch in 2021

Sticker Marketing Trends to Watch in 2021 1

Sticker Marketing Trends to Watch in 2021 2

With the world becoming more digital, businesses using traditional marketing techniques such as billboards, flyers, and brochures to promote their products or services is no longer as effective. One marketing tool that has stood the test of time, however, is stickers. Stickers are eye-catching, affordable, and versatile, making them an effective marketing tool for businesses of all sizes. In 2021, we are seeing several trends in sticker marketing that businesses can use to improve their marketing efforts. Looking to broaden your understanding of the topic? Check out this handpicked external resource to find more information.

Trend 1: Interactive Stickers

Interactive stickers are a trend that we expect will take off in 2021. These stickers are designed to engage the customer and create a sense of anticipation. There are different ways businesses can create interactive stickers, such as creating stickers with puzzles or riddles, or using scannable codes that lead the customer to a discount code or special deal. The idea behind this trend is to create a relationship between the customer and the business, which is crucial for promoting customer loyalty.

Trend 2: Personalized Stickers

Personalized stickers are a trend that we are seeing more of in 2021. These stickers allow businesses to create unique designs that will appeal to their specific audience. Personalized stickers can also include the customer’s name or other tailored information, creating a special connection between the customer and the brand. Personalization can be achieved through a variety of techniques, such as using the customer’s data or creating designs that align with their interests.

Trend 3: Sustainability

With the world becoming more environmentally conscious, businesses are turning to sustainable materials in their marketing efforts. Stickers are one area where companies can make a difference. Sustainable stickers are made from non-toxic materials and can be biodegradable or made from recycled materials. Not only are these stickers better for the environment, but they can also help businesses appeal to a wider audience who value sustainability in their purchasing decisions.

Trend 4: Social Media Integration

Social media has become an integral part of marketing in recent years, and businesses are discovering creative ways to integrate it into their marketing campaigns. One way to do this is to use stickers that are specifically designed to be shared on social media. These stickers can have the brand’s logo, tagline or other relevant information, and can be optimized for platforms such as Instagram, Snapchat, and TikTok. Not only does this strategy help businesses reach a wider audience, but it also encourages user-generated content that can further promote the brand.

Trend 5: Large Format Stickers

Large format stickers are a trend that is emerging among businesses that want to create a bold statement. These stickers are larger than standard stickers and can be used to create murals, floor stickers or other large-scale artwork. The idea behind this trend is to use stickers as a way to make a permanent impression on visitors or customers. Large format stickers are especially effective in locations such as cafes, bars and restaurants, where customers are looking for an immersive experience. Discover more about the subject using this recommended external source., uncover additional details and fresh viewpoints on the topic covered in this piece.


Stickers continue to be a cost-effective and versatile marketing tool in 2021. With these emerging trends, businesses can take their marketing efforts to the next level and create unique experiences for their customers. Interactive stickers, personalized stickers, sustainable stickers, social media integration, and large format stickers are all trends that businesses can use to create an effective sticker marketing campaign. By leveraging these trends and the benefits they offer, businesses can create brand loyalty, reach a wider audience, and make a lasting impression on their customers.

Discover other perspectives and additional information on this article’s topic through the related posts we’ve gathered:

Visit this informative content

Explore this external research