Menu Close

The Do’s and Don’ts of Instagram Marketing

The Do's and Don'ts of Instagram Marketing 1

1. Do Create a Business Account

Creating a business account on Instagram will give you access to valuable insights such as profile visits, follower demographics, and post analytics. You will also be able to add a contact button to your profile, making it easier for potential customers to get in touch with you. Another great feature of a business account is the ability to run sponsored posts and ads, increasing your reach and engagement.

The Do's and Don'ts of Instagram Marketing 2

2. Don’t Overload Your Posts with Hashtags

A common mistake that businesses make on Instagram is using too many hashtags in their posts. While hashtags can improve your discoverability, using too many can make your content appear spammy and unprofessional. Stick to using a few relevant hashtags per post, and try to vary them up for each new post.

3. Do Use High-Quality Visuals

Instagram is a highly visual platform, so it’s crucial to share high-quality images and videos. Avoid sharing blurry or low-quality content, as this may deter users from engaging with your posts. Take the time to create visually appealing content that highlights your brand and messaging effectively.

4. Don’t Ignore Comments and Direct Messages

When users engage with your content, make sure to respond promptly and professionally. This can help to build a positive relationship with your audience, leading to higher engagement and potential conversions. Make sure to check your messages and comments frequently, and utilize Instagram’s quick-reply feature to save time.

5. Do Collaborate with Influencers

Influencer marketing can be an effective way to reach a larger audience and build trust with potential customers. Make sure to choose influencers that align with your brand and messaging, and negotiate clear terms and expectations before starting the collaboration. Remember that authenticity is key, and your content should come across as genuine rather than promotional.

6. Don’t Post Inconsistent Content

Posting content inconsistently can lead to a decrease in engagement and followers. Create a content calendar and plan out your posts in advance to ensure that you are sharing content on a regular basis. Make sure that your content is also consistent with your brand messaging and visual identity.

7. Do Use Instagram Stories

Instagram Stories can be a great way to showcase behind-the-scenes content, promotions, and exclusive offers. They can also be used to encourage engagement, such as using polls or questions stickers to ask for feedback from your audience. Make sure to utilize Instagram’s features creatively and consistently to keep your followers engaged.

8. Don’t Buy Followers or Engagements

Buying followers and engagements may seem like a quick and easy way to grow your Instagram presence, but it’s important to note that these followers are often fake or inactive. This can have a negative impact on your account’s credibility and could result in Instagram penalizing your account. Focus on building a genuine following through organic efforts such as posting quality content, collaborating with influencers, and engaging with your audience.


Instagram can be a powerful marketing tool for businesses of all sizes. By following these do’s and don’ts, you can create a cohesive and effective Instagram strategy that engages your audience and helps your brand grow. Find extra details about the topic in this external resource we’ve specially prepared for you. Click for more related information, access valuable and complementary information that will enrich your understanding of the subject.

Access the related links and continue learning about the topic:

Explore this detailed study

Visit this external guide